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An Ode To Pavement

Kevin Roach

Friday, March 6, 2009  I was out walking early this morning. As I stepped out into the dark I could already feel the warmth of this exceptional March day. I saw a couple of young raccoons cavorting and I smelled a skunk. They must have waken up thinking that spring is here. They must be pretty hungry. But the ground is still frozen and so are the grubs. The skunks have nothing to do  but wander around and stink. But this particular warm day just might tip the scales toward spring. This might warm up and dry the pavement so...

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Branding

Kevin Roach

Branding Tuesday, March 3, 2009                                                                                 I was stopped at a red light the other day and in front of me was a driving school car with the familiar little sign on top with the name of the company. This particular driving school was called the Unique Driver Training. I pondered it for awhile thinking that it may be training for unique drivers or that they give unique training to all drivers. Then I got to thinking about all the different Driving school names that I have seen over the years in Toronto. Speedy Driving School. Lucky Driver Training. Classic Driving...

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